Facebook isn’t free (and here’s why)

Despite popular belief and the fact that no one pays to sign up to it, Facebook isn’t free. Every single customer of the worlds biggest social network platform pays to be a member, not with their cash, but with their preferences, security and personal information.

You are paying Facebook with your personal information

Every time you like a photo on Facebook, it’s recorded within an algorithm. Each time you mention a brand or product it’s remembered, and every time you follow a new page that’s recorded also. This allows Facebook to build up a profile (picture) of you and target you with adverts.

Pay Per Click advertising is big money for Facebook with some single clicks costing over $25 per to the advertisers. That means that if Facebook can convince you to click on an advert for whiplash (a highly competitive keyword) they can make $25 regardless of whether you take up the service, or not. Imagine then that you click on 4 different adverts for the same service and you can see how easy it is for Facebook to become a multi-billion dollar corporation.

Of course, it doesn’t stop there. Now Facebook know what you like (and what you don’t) they can also provide their partners (advertisers) with even more details information so that they can target specific age group, specific towns and even those people with specific tastes in music.

You hand that information to Facebook every time you use the website; for free.

Facebook know where you’ve been (and where you’re likely to go)

Checking in to a venue with your mates is cool, right? Wrong! Every time you check in somewhere, Facebook records this. It knows where you are and where you have been. Using this information means it can also being to predict where you might go in the future, thus providing you with offers to specific retailers before you even realise you want them.

They’re only adverts. Why should I care?

Another reason that Facebook isn’t free is because they not only show you adverts, but they take the information and partner with other companies so that they can see what reaction you have to an advert. For example, if Facebook display you an advert for a new Ford car and then you buy one 2 weeks later, Ford and Facebook can link information to see that their advertising was successful. It’s then clear that you bought into the advert (the campaign) and target even more adverts at you.

The problem here is that by finely targeting you these organisations can make you purchase by impulse, ultimately costing you money you wouldn’t otherwise have spent. It’s been scientifically proven.




YouTube is a Trolls Paradise

YouTube is a Trolls Paradise

YouTube is a Trolls Paradise and something needs to be done. At a time when cyber bullying and Internet Trolls are in the headlines, it seems odd that YouTube still make it to easy for Trolls to sign up for new accounts to spread their hate, seemingly anonymously.

YouTube, which has been owned by Google since 2005, allows new users to sign up for an account by opening a Google Account. Opening a Google Account is a very straight forward process with almost no security checks made whatsoever. Once created, a Troll can easily open a YouTube account and start posting comments.

Anyone who uses YouTube regularly will have probably found themselves subject to abuse at some point or another. Last week, I made a simply comment on a video, only to be abused by numerous Trolls who didn’t agree with me. As well as various vulgarities, I was attacked personally about my appearance and even my family. For me it’s water off a ducks back, but for many it becomes very personal.


YouTube is a Trolls Paradise – but why?

If you’ve ever tried to report Trolling on YouTube, you’ll know it’s extremely difficult. First of all, the process of reporting it unnecessarily long and clunky. Half the time you’ll get a response from YouTube saying “We’re unable to identify a violation of our Community Guidelines within your recent report to our Safety and Abuse Tool”.

There are a number of methods that YouTube could adopt to prevent Trolling. Google use some of these already, so should alreadybe experts at implementing them on YouTube:

  • telephone verification – make a new user link their mobile or home phone to their account (people are much less likely to troll if they know they can be traced)
  • link the account to something personal – such as a bank account

Whatever the answer, more needs to be done to prevent trolling on Youtube. YouTube is a Trolls Paradise and in 2017, that’s just not acceptable.


Dealing with YouTube trolls effectively

According to tubularinsights.com, there are 4 main things to do when dealing with YouTube trolls:

  1. Never, ever say something hateful back
  2. Find a way to be funny without (obviously) cutting the other person down
  3. Agree with them in a humorous way
  4. Let your fans handle it

The main thing is not to allow yourself to get dragged into their hateful rhetoric. Remember that some of these people have real psychological problems.


Facebook introduces coloured Status background option for Android

Facebook has today introduced colour status updates for it’s mobile app, allowing you to go another step further in personalising your Facebook experience.

The Facebook coloured status update appeared on 20th December 2016 just in time for Christmas and instantly my newsfeed became full of colourful text.


How the Facebook coloured status update works

The new update of the Facebook mobile app is just the latest addon which allows users to chose from a choice of preset colours including orange, yellow, red, green, blue, purple and grey. You simple write your update and then select from one of the preset hues on offer.


Facebook colour statuses only on Android

Currently, the coloured background option is only available via the Android app, but Facebook will eventually role the option out to IOS and desktop users.


Why are Facebook offering coloured backgrounds?

Facebook has noticed a decline in the number of users using the text option for updating their status. Instead, users have began to use more video and photos (such a memes). Facebook want to move people back to telling each other what they really feel.


I’m using Android by I don’t get the Facebook coloured background status option?

You’ll need to update your Facebook app, so pop on over to the Play Store and update the app for free.


What do you think of this new option?

Let us have your comments – pop them in the box below.